Household products refer to various appliances, decorative items and functional products used in daily life of the family, covering furniture, home textiles, lamps, kitchen and bathroom products, decorative ornaments, etc. Its core value is to improve the convenience of life, optimize the living experience and beautify the family environment. With technological progress, smart home products (such as smart speakers, smart door locks) have gradually become a new growth point.

sub-trends:

Health monitoring: Smart mattresses can monitor heart rate and sleep quality, and the data is synchronized to health management platforms (such as Sophia smart mattress).

senior-friendly design: Non-slip floor mats, electric care beds, smart medicine boxes and other senior-friendly products have a growth rate of more than 55% (such as Wanhua ecological senior-friendly packaging solution).

Modular customization: IKEA "Lego-style module library" supports users to freely combine cabinets and adapt to different space needs.

III. Market pattern and competitive situation

Global market:

Scale exceeded 5 trillion yuan (forecast in 2025), China accounted for a significant proportion, but the industry concentration is less than 15%, and the market competition is fierce.

Foreign brands: Germany's Parkley, Italy's Veneer Group occupy the high-end market with its design advantages.

Local leaders: Oupai Home Furnishing, Sophia, and Zhibang Home Furnishing expand their share through whole-house customization and intelligent transformation.