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小罐茶全新推出月滿中秋·月亮禮盒

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更新時間 : 2024-11-14
日前,小罐茶以《月亮代表我的心》廣告片獻禮2022中秋,同時宣佈小罐茶月滿中秋·月亮禮盒正式上市。在一年一度的中秋團圓佳節來臨之際,小罐茶精選十款經典名茶,借月亮滿載“天涯共此時”的十分心意,祝福廣大同胞“但願人長久,千里共嬋娟”。目前,小罐茶月滿中秋·月亮禮盒已在線上各大平臺及線下門店同步開啓銷售。作爲我國傳統節日中僅次於春節的團圓節日,中秋節承載了國人對團圓與思念的獨特浪漫表達。在這一天,人們聚於桌前,飲茶品酒,分食月餅,共賞一輪圓月;而遠在異鄉不能與家人相聚的遊子也會共同舉杯,致敬遠方的故鄉和美好的過往。基於此,小罐茶月滿中秋·月亮禮盒從傳統中秋文化中汲取靈感,通過現代又不失古典美的專屬定製禮盒包裝和產品設計,煥新呈現兼具儀式與品質的團圓之美,同時又借“月亮代表我的心”的情感共鳴,傳遞中秋思念與團圓之情。小罐茶月滿中秋·月亮禮盒,以寓意美滿團圓的金黃滿月造型作爲禮盒外包裝,禮盒內是特別定製的中秋專屬藍罐茶葉,鋁材撕膜設計則記錄了從新月到滿月的心路軌跡與光陰故事,不僅設計精美、別緻大氣,更爲飲茶增加了一份中秋節的儀式感。除此,月亮禮盒還配備了一款中秋定製款旅行泡茶杯,泡茶杯外包裝與小罐設計風格統一,也採用明月金與中秋藍的配色,輔以茶水分離的設計,讓喝茶變得更加便捷。而當一抹金輝般的月光灑在藍色的泡茶杯杯身,也恰如皓月懸空一般,讓溫暖一路隨行。
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